Travis Hunter’s long-awaited NFL debut finally arrived, and it came with more than just his first stats in the record book. The Jacksonville Jaguars rookie made headlines by stepping onto the field in a pair of unreleased adidas Anthony Edwards 1 cleats.
The moment was part of a carefully crafted campaign by adidas. Just days before, the brand and Hunter revealed the cleats as the latest extension of their growing creative universe. The design itself is a reimagined take on Minnesota Timberwolves star Anthony Edwards’ first signature basketball shoe, a model that has shaken up the sneaker world over the past two years. Known for its bold futuristic style and its flood of unique colorways, the shoe quickly became a staple on NBA courts. Now, thanks to Hunter, it has crossed over into football, marking an unusual but significant leap for a basketball silhouette.
Although no official launch date has been announced for the Anthony Edwards 1 football cleats, industry buzz suggests they will arrive later this season. Until then, fans eager to experience the design can turn to the basketball version, which remains available in adult and youth sizes at adidas.com in multiple eye-catching colorways.
For his debut, Hunter laced up the white-and-black “Best of Adi” edition, a colorway that stands out with bright Lucid Lemon accents on the heel. The look was sharp, but Hunter also delivered on the field to match the style. Offensively, he grabbed six catches for 33 yards, and on the defensive side he added a tackle, showing flashes of why expectations are so high for him this season.
Interestingly, Hunter changed cleats after kickoff. He swapped out the unreleased Edwards model for a player-exclusive colorway of the adidas Adizero Electric Football Cleats, a performance-focused design that retails at $130. The switch gave fans an extra glimpse at the wide range of adidas’ football offerings while reinforcing the brand’s commitment to Hunter as one of their new faces in the NFL.
Adidas is placing a heavy bet on Hunter’s potential, positioning him as both a rising football star and a central figure in their marketing. He has already appeared in his own series of ads, and recently joined a Footloose-inspired video with a teammate who also represents adidas. With Anthony Edwards himself expected to make more cameos in future campaigns, the partnership between Hunter, Edwards, and adidas is only just beginning to unfold.
As Hunter grows into his role with Jacksonville, fans can expect plenty more buzzworthy moments that combine performance and style. His debut made one thing clear: adidas sees him not only as a key player on the field but also as a cultural presence capable of pushing the brand forward in football the same way Edwards has in basketball.
